Enrich & Segment Your Network

Raw contact data is just the start.
To activate your network, you need to fill in the blanks and break it into meaningful groups. This makes your outreach smarter, faster, and more effective.

Why It Matters

  • Most exported lists are incomplete — missing company size, industry, or LinkedIn URLs.

  • Without segmentation, every outreach looks the same, and response rates plummet.

  • Enrichment + segmentation = context — and context is what makes a cold lead feel warm.

Step-by-Step Framework

1. Enrich Your Data

  • Run your contact list through enrichment tools:

    • Clearbit → fills in company info, job titles, and industries.

    • ZoomInfo → robust B2B profiles, direct dials, and emails.

    • PhantomBuster or TexAu → pull LinkedIn URLs and social details.

  • Add missing fields like:

    • Industry

    • Company size

    • LinkedIn profile

    • Current role/title

2. Segment Your Network

  • Open your enriched file in Google Sheets, Excel, or a CRM like HubSpot.

  • Create filters/tags by:

    • Industry (e.g., SaaS, Healthcare, Finance)

    • Role (e.g., Marketing Directors, Founders, HR Leaders)

    • Geography (local vs. national)

    • Relationship history (client, prospect, partner)

3. Build Target Lists

  • Example segments:

    • “Atlanta-based founders”

    • “Former clients now at new companies”

    • “Directors of Marketing at SaaS startups”

  • Keep lists small and focused — 50 to 200 contacts per segment is ideal for testing.

Tools We Recommend

  • Google Sheets / Excel → fast sorting and filtering

  • HubSpot CRM (Free) → tag and manage segments

  • Airtable → flexible database for building dynamic views

Next Step

Once your network is enriched and segmented, you’re ready to engage with content that feels personal and relevant.

→ Build Content Pipelines