Track, Score & Optimize
If you don’t measure, you’re just guessing.
The final step is turning outreach into data, so you can see what’s working, double down on it, and cut what’s not.
Why It Matters
Outreach without tracking is like running ads with no analytics.
Lead scoring helps you know who’s just browsing vs. who’s ready to buy.
Optimization keeps your system efficient — less waste, more wins.
Step-by-Step Framework
1. Set Up Tracking
Use UTM tags on every link you send.
Connect Google Analytics 4 to your Squarespace site.
Watch engagement by segment (which groups click, stay, or bounce).
2. Score Your Leads
Assign points for behaviors:
+10 → opens an email
+20 → clicks a link
+50 → books a call or demo
Use HubSpot, Salesforce, or even a simple spreadsheet to tally scores.
3. Refine Your Segments
Identify high-performing groups (e.g., “Marketing Directors in SaaS”).
Create new micro-segments for deeper personalization.
Pause low-performing lists to save effort.
4. Optimize Content & Timing
Compare which blogs, case studies, or videos drive the most conversions.
Test send times — morning vs. afternoon, weekdays vs. weekends.
Use A/B testing not just for subject lines, but for timing, format, and offers.
5. Close the Loop
Feed insights back into Step 1 (Audit & Sync) — your database gets smarter every cycle.
This makes your network a self-improving growth engine.
Tools We Recommend
Google Analytics 4 → traffic + engagement
HubSpot CRM / Salesforce → scoring + segmentation
UTM.io → manage campaign tags
Squarespace Analytics → quick, built-in metrics
Next Step
Optimization never ends — but that’s the good news. Each cycle gets sharper, faster, and more profitable. Ready to see where your network could take you?
