Automate Initial Touches
Consistency beats intensity.
You don’t need to reach out to everyone at once — you just need a system that keeps you visible across email and social. Automation ensures your network hears from you steadily, without you spending hours every day.
Why It Matters
Most people fail at follow-up because it’s not systemized.
Automation keeps outreach consistent and measurable.
Multi-channel touches (email + LinkedIn) feel natural, not forced.
Step-by-Step Framework
1. Choose Your Channels
Email: Use Squarespace Email Campaigns, Mailchimp, or HubSpot.
LinkedIn: Use Sales Navigator for targeting, or light automation tools like Lemlist or Phantom Buster.
2. Build Sequences
Email #1 → “Thought you’d like this” (share value, not a pitch).
Email #2 → Case study or testimonial.
Email #3 → Invitation to reconnect or explore next steps.
LinkedIn touch → Like or comment on their post, then send a light DM.
3. A/B Test Your Outreach
Test subject lines (short vs. longer).
Test CTAs (“Learn more” vs. “Let’s chat”).
Run each variation to at least 100 contacts before judging results.
4. Automate Scheduling
Set emails to drip over 2–3 weeks, not all at once.
Use LinkedIn tools sparingly to avoid detection — keep it human.
Pair automation with manual touches for high-value contacts.
5. Track Responses
Open, click, reply rates by segment.
Flag warm replies for personal follow-up.
Feed results into your CRM for lead scoring.
Tools We Recommend
Squarespace Email Campaigns → clean, segment-based outreach
Mailchimp / Lemlist → advanced drip campaigns
HubSpot CRM → track and score replies
Phantom Buster → LinkedIn enrichment with caution
Next Step
Once outreach is humming along, the real growth comes from measuring performance and refining based on what works.
