What Sets Online Presence Management Apart from Digital Marketing
Online Presence Management (OPM) is different from other forms of digital marketing or public relations because it's holistic, ongoing, and reputation-focused. Here's what sets it apart:
OPM is Broader in Scope than Just Marketing
Most marketing strategies focus on promotion (SEO, ads, content), but OPM also includes:
Search result control (what shows up when people Google you)
Customer Reviews monitoring and responses
Social media profile consistency
Brand mentions across forums, blogs, and third-party sites
OPM Integrates Multiple Disciplines
OPM combines elements of:
SEO (so your best content ranks)
Reputation management (so bad press or reviews are minimized)
Social media (to project a unified, active brand voice)
Content strategy (what you publish and where)
Digital PR (earned media, thought leadership, backlinks)
OPM has a Long-Term Reputation Focus
Instead of short-term wins like traffic spikes, OPM aims to:
Control the narrative about your brand or name online
Build trust and credibility over time
Protect against reputation risks (e.g., bad press, fake reviews)
OPM is both Proactive and Reactive
Unlike most strategies that are purely promotional, OPM is both:
Proactive: Creating a positive, visible footprint
Reactive: Responding to crises, removing harmful content, or countering misinformation
OPM Can be Used for Personal Brand Identity Promotion
Individuals (executives, doctors, creators, etc.) use OPM to help:
Shape how they’re perceived online
Make sure the right content shows up (e.g., LinkedIn, interviews, articles)
Keep outdated or irrelevant info from ranking high
Online Presence Management is about managing perception and visibility across the entire web, not just on your own website, social profiles or PPC ads. It’s what ensures that when someone looks you up, they see what you want them to see—and trust what they find.
Operamera ensures that every facet of your Online Presence operates in unison attracting leads and driving them to your Sales Funnel on your website. Contact our Sales Team for a free review of your current Online Presence and an initial action plan to increase your lead generation and close more sales. https://www.operamera.com
