For years, SEO reigned supreme: keywords, backlinks, and page rankings were everything. But now, AI-powered tools like ChatGPT, Google Gemini, and Perplexity are rewriting the rulebook. Instead of showing a list of links, these platforms deliver instant answers—creating an entirely new battleground for visibility.

In today’s digital-first landscape, a strong online presence is no longer optional—it’s essential. From small businesses to global brands, the way organizations build and manage their digital identities continues to evolve. At the forefront of this evolution is artificial intelligence (AI), reshaping Online Presence Management (OPM) in profound ways.

Online Presence Management (OPM) is different from other forms of digital marketing or public relations because it's holistic, ongoing, and reputation-focused.

Almost everyone has a personal social media presence but when it comes to business, your organization needs one too. Business profiles have great advantages over personal profiles and deliver lots of information about who is looking at your posts and how to best advertise for your ideal prospect. This month we examine the differences between personal and business profiles and the advantages of having the latter for your company.

Creating an effective website involves balancing aesthetic appeal, functionality, and user experience. Here are some essential dos and don'ts to consider when designing a website.

Making mistakes won’t spell disaster for your brand but they will delay the results of your investment in your online presence. The average cost of a website in 2023 was $3,200 and took, on average, three months to deliver. This is a substantial expense especially for smaller businesses and avoiding these simple mistakes will help you save time and money.

The negative impact of ignoring social media for your business cannot be overstated. From missed opportunities for brand visibility and customer engagement to diminished growth potential and revenue, the costs of silence are too high to ignore.

Having a strong online presence is crucial for businesses of all sizes. Whether you're a small local shop or a global corporation, being visible and engaging online can make a significant impact on your success.